High energy, operationally strong executive with the capacity to galvanise teams to delivery commercially viable yet complex business programmes. Significant experience in implementing strategy and business structure, delivering world class products and services. Experience of delivering to the Electrical HVAC products sector via B2B / B2C. Experienced in new product development, financial control, stakeholder management, budgeting, cost control, purchasing and realising market opportunities.


  • Leadership with strategic vision delivered with Empathy to create a committed team.
  • Hands on involvement and responsibility where appropriate.
  • Focused delivery of goals and value.
  • Excellent Coaching and Mentoring Skills.
  • Technically and commercially experienced.
  • Confident with clients and stakeholders.
  • Strong industry network.
  • In-depth experience of contract negotiation.


2012 to 2018 Chief Executive Officer Redring Xpelair – a £50m sales revenue business operating within the heating and ventilation division of Glen Dimplex
Turnaround in 18 months by delivering innovative market leadership and increasing its gross margin by 8 %age points, focusing the business on energy efficiency, renewables and sustainability.

Recruited and developed key executives and supporting teams, enabling them to drive growth organically through a culture of high-end customer service.
Developed strong organisation in all business areas through a mix of guidance and a hands-on approach.
Growing the business through a joint venture in Europe, Middle East and India.


Institute of Directors (IOD):
Manufacturing Ambassador for East of England. Working with the central policy office of the IOD as the voice of local industry in shaping policy and lobbying central and local government.

Cambridge Judge Business School:
Senior Coach and Mentor to Accelerate Cambridge, the Business School’s startup accelerator
Enabling and nurturing venture creation out of Cambridge. This is delivered via a structured program of entrepreneurship training, regular coaching and mentoring of highly technically competent people to create commercially viable businesses. These have included the development of deep tech-based solutions for electronic hardware, A I software development, logistics/retail platform software development, biotech, med tech and fintech, as well as the development of A I and machine learning for traditional legacy applications.

Rexton Technology UK:
Non-Exec Director of the UK arm of the privately owned, UAE headquartered, Kingston Holdings, a leading manufacturer of electrical and electronic products
Have provided strategic advice and personally led operational and process change which has resulted in 100% increase in revenues. Currently working to expand product ranges and channels with the emphasis on energy efficiency and environmental sustainability

Advisor to the CEO. Initially provided strategic advice to the CEO and Board and subsequently have led the commercial function to introduce new cooling technology from the IP stage to preproduction, helping it to engage with the market through my network in the consumer appliance industry. In addition, advised on the modelling and operational structure to drive the business to become the global disrupter in the refrigeration sector.

Cambridgeshire & Peterborough Combined Authority:
Business Board member. The board is a combination of industry leaders, the Combined Authority CEO, and local Mayors. It provides the input of the commercial requirements of local industry to the Combined Authority’s vision and ambitions. Apart from ensuring business needs and perspectives have a high priority for the Combined Authority, it ensures the acceleration of the delivery of investment, infrastructure and skills for the new groundbreaking and existing technologically leading industries of the area, helping them to scale at pace.

University of Essex:
Entrepreneur in Residence for its Space to Grow Program within its University Enterprise Zone. With the university team, created and delivered a structured program of regular coaching and mentoring for innovative growth businesses to access an equity investment platform. The advice was delivered on a 1 to1 basis along with a set of webinars under the banner of Investment Readiness, getting your pitch right. £14.5M has been raised by the companies associated with the platform to date.


2012 to 2018 Chief Executive Officer Redring Xpelair – a £50m sales revenue business operating within the heating and ventilation division of Glen Dimplex – the world’s largest manufacturer of electrical heating appliances with significant global positions in domestic appliances, cooling, ventilation, and renewable energy solutions. Xpelair is the market leader for sustainable, eco-friendly ventilation products and Redring offers best in class water heating solutions for residential and commercial premises. Multi-channel specifier driven arena with sales to retail, wholesale, direct b2b with customers in the private and public sectors.
Focused the business to move from traditional sales operations channels with the Introduction of CRM, e-commerce, trading, business process improvement platforms and OMNI channel marketing of products to B2B & B2C customers.
2005 to 2012 Operations Director Glen Dimplex Appliances a privately owned £150m sales appliance manufacturer
2002 to 2005 Manufacturing Director Glen Dimplex Home Appliances. Responsible for four sites employing c700 people in manufacturing, producing 1m units pa.
2000 to 2002 Manufacturing Director ERF A major European truck manufacturer based in the UK with a workforce of 700 and a turnover of c£100m
1998 to 2000 Manufacturing Manager Vauxhall Motors UK subsidiary of General Motors Europe (GME) – Responsible for all the functions in the Engine Plant with a workforce of 1000 hourly paid and 48 staff

1998 to 2000 Assembly Manager GME Zurich to lead the development and implemention of the manufacturing strategies for the vehicle and powertrain business in Europe across its 5 sites.
1991 to 1996 Production Manager Vauxhall Motors Selected by GME to lead the start-up of a “Brownfield” engine plant, the first site in GME to introduce the Toyota Production System in which I was fully trained.
Early Career
Production control, production engineering and project management positions at Eaton Corporation, Hattersley Newman Hender and Massey Ferguson. Trained in and applied the latest techniques in new product introduction and new process management tools


Board membership of:

  • Electrical Distribution Association
  • Beama [Electro technical Manufacturer’s Trade Association]
  • Institute of Directors

Fellow of City University (Cass Businesses School)